Full Job Description
Position: Digital Content Strategist
Company Overview
Welcome to Amazon, where we are continuously innovating to enhance customer experiences across the globe. Based in Fort Gratiot, Michigan, our state-of-the-art facility is dedicated to leveraging technology and exceptional content to connect with our customers and drive business growth. As a leader in e-commerce, we pride ourselves on constantly improving our content strategy to meet the ever-evolving needs of our audience. We are excited to announce an opening for a Digital Content Strategist to join our dynamic team.
About the Role
As our new Digital Content Strategist, you will play a pivotal role in shaping the voice of our brand across digital platforms. You will spearhead content initiatives, ensuring strategic alignment with our marketing goals and customer engagement objectives. Your expertise will contribute significantly to customer retention and revenue growth.
Key Responsibilities
- Develop and implement a comprehensive digital content strategy aligned with business goals and customer needs.
- Conduct thorough market research and audience analysis to create targeted content that resonates with our diverse customer base.
- Collaborate with cross-functional teams including marketing, design, and product management to design and produce high-quality digital content.
- Monitor, measure and report on content performance, utilizing analytics to refine strategies for better engagement and conversion rates.
- Manage the content calendar to ensure timely publication, maintaining a consistent tone and voice throughout all channels.
- Oversee SEO best practices to maximize organic reach and enhance online visibility of our content.
- Identify opportunities for new content formats and channels to expand our digital footprint.
- Maintain a pulse on industry trends and emerging technologies to apply innovative approaches in digital content.
- Ensure compliance with brand guidelines and support ethical standards in content creation.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, with a proven track record of driving engagement through creative content.
- Strong understanding of SEO, analytics, and content marketing principles.
- Exceptional writing, editing, and communication skills with a keen eye for detail and consistency.
- Familiarity with content management systems (CMS) and digital marketing tools such as Google Analytics, HubSpot, or similar platforms.
- Ability to work independently and collaboratively in a fast-paced environment.
- Demonstrated ability to think creatively and strategically, leveraging data to drive decisions.
Why Join Us?
At Amazon, we value innovative thinking and assertive problem-solving. Here are just a few reasons why you should consider a career with us:
- Competitive Salary: We offer a compensation package that is among the best in the industry.
- Health Benefits: Comprehensive medical, dental, and vision plans to keep you and your family healthy.
- Retirement Plans: 401(k) plan with company match to help secure your financial future.
- Professional Growth: Opportunities for training and development, mentorship, and career advancement.
- Diversity & Inclusion: We are an equal opportunity employer, committed to creating a diverse and inclusive work environment.
- Flexible Work Arrangements: Promote work-life balance with options for remote and hybrid working environments.
How to Apply
If you are ready to drive strategic content initiatives and make a meaningful impact as a Digital Content Strategist, we want to hear from you!
Please submit your resume and a compelling cover letter detailing your experience and outlining why you would be a great fit for our team.
Conclusion
Embrace the opportunity to be a key player in enhancing Amazon’s content landscape in Fort Gratiot, Michigan. Bring your unique insights and varied expertise in the field of digital content strategy to help us drive engagement and satisfaction among our millions of customers. Together, let’s innovate and set new standards in the realm of digital content!
Amazon is an Equal Opportunity Employer
Amazon is committed to providing an inclusive, supportive workplace where our talent can thrive. All qualified applicants will receive consideration for employment without regard to race, sex, disability, or any other protected status.